Oskar Blues Launches in Idaho

January 2014 brought the re-introduction of craft brewing's finest and original micro-brew in a can to Idaho. We worked with Oskar Blues and the local distribution partner to help bring the brand back via events and public relations outreach. As spring rolls around, look for more grassroots outreach for their REEB brand bikes and events to promote new flavors, tap availability and more fun than you can shake a stick at here in Idaho.

Adventure Bicycle Trip - Eastern Idaho

Working with the State of Idaho Tourism, we pedaled for over 150 miles in Eastern Idaho via rails-to-trails, Forest Service roads, double-track and only a fist-full of paved miles. The idea was to show media not just an amazing time on the bike, but showcase Idaho's burgeoning adventure bicycle scene. Fitzgerald's Bikes in Victor, ID via the Bike Tender showed us quite a time. Promoting bicycle tourism has been a fun project for all of us and creating trips accessible to anyone was challenging, but very worthwhile

36 Hours of Boise By Bike

Over a long weekend recently, we had the opportunity to host a number of writers in our hometown of Boise to experience all this amazing city has to offer. By bike. Along with the Idaho Tourism, we showcased the diversity of our capital city from nights out to see Shakespeare performed in an outdoor theater and enjoy seed-to-table dinners in beautiful orchards, to down-and-dirty mountain biking on easily accessible trails, our guests had the opportunity to do and see a bit of everything. The overall opinion of the weekend: Boise is an incredible place for adventure and a perfect destination for a weekend getaway, easily explored by bike.

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Give Idaho, Spring Edition

Give Idaho, Spring Edition

What better way to spring into the warm months of the year than with a celebration of the places where we love to play? Idaho Mountain Touring was awarded Patagonia EnviroBucks from the manufacturer through a special retailer program to be given to local nonprofit organizations at the choosing of IMT. IMT chose to support The Nature Conservancy - IdahoIdaho Conservation League, and Land Trust of the Treasure Valley and the awards inspired a second, spring edition of our Give Idaho event.

 

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Give Idaho

Give Idaho

Just over a week ago, The Walton Works and Idaho Mountain Touring celebrated the launch of the GIVE IDAHO campaign with the Boise community.

GIVE IDAHO was inspired by Idahoans’ collective love for the Gem State that we have felt and seen within our community. It was inspired as well from the belief that preserving Idaho’s environment will strengthen the state’s economy.

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Beacon Prep For The Season

Beacon Prep For The Season

With Arapahoe Basin already open for the season to the delight of many Coloradoans (and to the jealous envy of every other snow hound across the country not close enough to enjoy it), and snow falling with frequency at upper elevations, we are eagerly perched at the edge of our seats ready to dive into the season.

Wall sits and plyometrics, waxing and edging, packing away swim trunks and unpacking wooly socks, upgrading gear; as we prepare for endless turns and to sniff out secret stashes, its also time to refresh our skills for safety in the backcountry.

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Rendezvous

In about one month, guess who will be in Las Vegas for the Mountain Gear Red Rocks Rendezvous? That's right...this guy. Last year I had the honor of being the MC for the event, presenting amazing climbers, being the face only radio can love behind the mic to keep everything rockin' and rollin' at the scene. This year, I'm looking forward to doing something similar and perhaps getting a little climbing in as well.

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